Ayanat Shabden

Influencer Marketing Intern · Amsterdam, Netherlands

• Identifies key influencers and online media across designated verticals and social platforms in ten markets.
• Develops influencer briefing materials aligned with client strategy, and manages timelines and daily communication with both influencers and clients through campaign execution.
• Closes each campaign with a full performance report: numerical results, key learnings, and recommendations for the next one.

Customer Development Strategy Intern · Rotterdam, Netherlands

• Built customer pitch decks, tasting sessions, and merchandising materials for commercial teams working retail and foodservice partnerships.
• Researched country markets (China, Germany) and whole regions (APAC, Europe, North and South America) to find category gaps worth pursuing.
• Turned that research into business leads across wholesale and retail players, and into four pitch decks presented directly to clients.
• YOUnilever Board member representing 100+ interns; co-organised R&D site visits, a cultural day, and a CV and interview workshop.

Marketing Intern · Rotterdam, Netherlands

• Developed an integrated content strategy aligned with the brand's neo-historical values.
• Produced short-form video for social, long-form blog posts on brand topics, and infographics that made complicated things simple.

Community Manager · Almaty, Kazakhstan

• Managed engagement with a combined audience of 15,000+ followers.
• Managed online communities for 3 establishments across 2 social media and messaging platforms.
• Responded to an average of 70+ messages daily, within 2 hours.

This website · you are using it right now

• An AI assistant trained strictly on this CV, so recruiters can ask instead of scan. Next.js on Vercel, streaming through the Vercel AI SDK and OpenRouter, guardrailed so it cannot oversell.

Marketing Assistant · Rotterdam, Netherlands

• Increased social media following by 200+ within a month through consistent, engaging content.
• Boosted average post engagement by 15% by optimising content strategy and posting schedules.
• Created 10+ pieces of promotional content, including posts, stories, and event announcements.

BSc International Business Administration · Rotterdam School of Management

• GPA 7.5 / 10
• Final-semester track: "AI for a Connected World"
• Bachelor thesis on AI, graded 9.0 / 10

A-level programme, NIS diploma · Astana, Kazakhstan

• Physics and Mathematics focus